The role of the woman within M. Butterfly, Miss Saigon and Memoirs of Essay

The role of the woman within M. Butterfly, Miss Saigon and Memoirs of a Geisha - Essay Example They are merely stereotypes created, promoted and perpetuated by literature and mass media. In all the three, the Asian woman’s identity is one of being an object of desire. It is all along macho Westerners dominating the humble Eastern female. M Butterfly was a Chinese woman (?) hired by the government to spy by way of a relationship with a French diplomat. Miss Saigon was a young, innocent Vietnamese bargirl sold for a night to an American Marine. Chiyo was sold into the Okia by her poor Japanese parents. They are prostitutes, tasty Asian delicacies. They can be given away as prizes in a raffle. They beg for love, have sleepless nights waiting for their men, for weeks, for years. They are even willing to go to the extent of supreme sacrifice, killing themselves only prove how intense their love is. (Didn’t Madame Butterfly disembowel herself in the end? It doesn’t matter who actually died. Madame Butterfly’s existence may be unreal but her death is real. The Perfect Woman existed only in Gallimard’s fantasy world and she died when that world crashed down.) They are passive, submissive and servile. They can be conditioned easily. A man can do anything with them. He does not have to hesitate to make impetuous advances in the first meeting. Still, men are women’s saviors who change their lives for the better and are generous enough to accept their children. When they seduce a woman, they are actually doing a favor to them. In the plot of Miss Saigon, all the woman characters that the reader comes across are prostitutes. But there is a beautiful, innocent virgin with a heart of gold, who had never been kissed. The summary briefly is about a White man saving an Asian woman from an Asian man and the Asian woman dying for the White man (Shimizu, 2007, 36). Kim chooses love as her road to liberation. Such dependent attitude, a mistaken perception of enslavement to be empowerment, is frustrating. It later proves to

The Miller's Tale From Canterbury Tales by Geoffrey Chaucer Essay

The Miller's Tale From Canterbury Tales by Geoffrey Chaucer - Essay Example George Saintsbury has rightly pointed out that â€Å"we perceive in the Canterbury Tales the completion of his command of verse† (George, 129). All the characters in the poem are individuals, reflecting the men and manners of the people of Chaucer’s time. His realistic vision embraces all, rich and poor, bringing out their inmost qualities through careful external descriptions. In this paper I have done an analysis of the â€Å"Miller’s Tale†, examining all the characters in it in order to see Chaucer’s attitude to love and sex. Miller is a down-to-earth man. When the Knight completed his story the Monk wanted to tell his story. But the Miller would not allow him. The host at the inn had doubts about Miller’s skill in narrating a story, and it was also not proper to give Miller the next chance after a Knight who holds respectable place in his society had just finished his noble story. The Miller was badly drunk too. He insisted that he must tell his story. I think here Chaucer cleverly manipulates the plot to escape from the moral responsibility of inserting a bawdy story immediately after narrating one which deals with courtly love. Chaucer is, however, praised for his realistic approach to literature. He believes that all should be given equal place in life and the success of the story lies in variety and contrast, be it moral and immoral. The best narrative devices are, he knows, humor and contrast. Hence, the Miller gets his chance immediately after the Knight. Chaucer is also able to use Miller to challenge the conventions deciding values in life or literature. Therefore, the study of Chaucer’s approach to love and lust reflected through the Miller’s story becomes significant. Though the Miller’s tale looks like a parody to the story narrated by the Knight, it deals with the serious subjects like marriage, love, and sexual relationships. I think Chaucer likes Alison

Lotus Car Rental Alternative Fuel Assessment Essay Example for Free

Lotus Car Rental Alternative Fuel Assessment Essay Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days, the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears of people in both categories. By having the ingenuity to have a fleet of alternative fuel automobiles; the Lotus Car Rental will set themselves apart from the rest of the rental car companies. Lotus Car Care will be the leaders in environmentally safe car rentals. The following research paper will discuss the background of this topic, the costs of working with alternative fuel automobiles, the technical aspects of alternative fuel, the environmental aspects of alternative fuel as well as discuss some recommendations for the Lotus Car Rental Company. Background The Lotus Car Rental Company is looking into adding a fleet of alternative fuel sourced vehicles to their supply. Alternative fuel sourced vehicles are classified as being resources other than petroleum. A few of these sources are produced here locally and some are derived from renewable sources. They often produce less pollution than does gasoline. (Alternative Fuel Vehicles, 2012). Hybrids are also considered to be an alternative sourced vehicle. A Hybrid vehicle is one that utilizes more than one form of onboard energy to achieve propulsion (Edmunds.com, 2009). Financial Feasibility Several factors influence the financial feasibility of adding alternative fuel vehicles to the fleet: vehicle cost, maintenance, advertising, and return on investment. Additional considerations include: market share, future growth, and implementation cost. The first consideration is the cost of adding hybrid vehicles to fleet inventory. Individual vehicle cost ranges from $23,000 to $37,000 and the models available include Honda Civic, Volkswagen Jetta, Lincoln MKZ, and Lexus ES300H (Almeida, 2009). Fleet costs would be less depending on number of units purchased and vehicle upgrades. Lotus Rental Car’s rentals fall into three categories: economy, mid-size, and luxury. Based on a cursory review of Lotus Rental Car’s primary income producers, the number of hybrid vehicles added should fall within the three to five percent range for each category. The initial outlay should equal or be less than the number of vehicles within each specific category that will be retired within the purchase year. For instance, if ten percent of economy vehicles will be retired then five percent of the new vehicles purchased will be hybrid. By timing the introduction of the new hybrid vehicles with inventory retirement the initial cost outlay will be mitigated. The anticipated maintenance costs will be similar to the previous year’s cost and no change is expected. Income from vehicles retired is expected to equal the same percentage as non-hybrid automobiles and will not constitute a negative financial impact. Advertising is a major consideration, although the cost is not expected to increase. Target markets will be in major cities where Lotus Rental Car’s already has a large presence. Urban centers with environmentally conscious drivers are the best place to begin a new hybrid product line. Adding information regarding the new line to existing websites provides maximum exposure with minimal cost. Other markets include environmentally conscious corporate businesses that already have a corporate account with Lotus. Market share and future growth is connected to advertising and return on investment. The implementation costs are minimal. The monthly return on investment is tied to advertising, environmental activity, and rental cost. Advertising includes national campaigns and local markets. The rental market incorporates online sales and local customers. The majority of travelers will book a rental vehicle prior to arriving at the rental company. Pricing will play an important factor in a rental commitment. Up-sale will increase income potential. Economy vehicles rentals begin at $9.99 and increase, depending on the current sales program. The cost may decrease, depending on the number of days booked, special pricing, and additional sale of navigation, XM radio, and infant seats. However, the average rental price for an economy vehicle is $29.99 per day and hybrid vehicles rent from $65.99 to $159 per day. The return on investment per day would range from $35 to $129. It is clear the automotive industry is offering a variety of hybrid vehicles in response to customer demand. The future of the automotive industry includes alternative fuel vehicles of all models. As the automotive industry embraces hybrid sales that increase their market share, so should the vehicle rental industry. Entry into a new product line will have higher costs than non-alternative vehicles until the product becomes well immersed into the market. In the case of hybrid vehicles it is prudent that Lotus Rental Car adds hybrid vehicles to their urban centers and joins the environmental movement along with major vehicle manufacturers. It is clear that as time passes, a portion of new business will gravitate toward rental car companies that offer alternative fuel vehicles. Lotus Rental Car company will lose future market share and the expense of entering the hybrid market will increase if Lotus Rental Car company enters the market after its competitors (Schueneman, 2009). Technical Aspects One of the many advantages of owning a hybrid vehicle is saving money at the pump. Unlike your standard gas running car, this on average would do about 21 mpg highway and city driving. Hybrids on average are doing 30 mpg highway and city. An article written on nationalgeographic.com it shows the actual fuel saving over a year span â€Å"The average American driver between the ages of 34 and 55 drives 15,291 miles annually. Divide this annual mileage figure by 21 miles to the gallon for the standard model, and you will find that you would buy about 728 gallons of gasoline a year. In contrast, if you divide the annual miles figure by 30 for the hybrid, you would determine that the annual gas purchase would be of about 510 gallons. You would save 218 gallons of gas a year with the hybrid. Multiply this by a conservative $3.50 a gallon for a dollar savings of $763. By selecting the hybrid over the standard model, you would make up for the $5,560 difference in sticker price in seven to eight years. Subtract the maximum tax incentive and you could recoup the $2,160 difference in less than three years. Thus, in this example, you would save money either by paying full price and driving your hybrid for more than eight years, or by driving it for more than three years with a tax credit.†(Nationalgeographic.com by Lynne Haley Rose). So although the price tag is little higher on hybrids you will easily make your money back in the gas savings. Most people may think,† Yeah, you save on gas, but don’t get the as much horsepower when you purchase a hybrid vehicle.† The idea of combining electric and gas does seem to leave much room for speed and maneuverability. This assumption is not true; yes hybrids do have smaller gas engines, but they make it up with their electric engine. Coupled with the gas engine, the electric engine can send power to various parts of the car, mainly the wheels. This is a very good advantage over standard horsepower, because it could actually supply more power to the car; which increases its speed. With all this talk about horsepower and speed, we begin to think about maintaining a hybrid car. Once again, just because it’s a hybrid doesn’t mean it’s more expensive. Most of the basic normal maintenance requirements like oil changes and tune ups cost about the same as standard cars. They even have their own perks. A standard car requires an oil change every 3,000 miles; whereas hybrids are every 6,000 miles. One of the most expensive items on a hybrid is the car’s battery; which can run you up to 3,000 dollars. Don’t let this number scare you, because these batteries have no real recorded life expectancy â€Å"a long time† is what I kept seeing in my research. As said in (8 Reasons to Buy a Hybrid Car) â€Å"Theres no difference between a hybrid and the gas-powered car parked in your garage — it can accelerate just as quickly and cruise just as fast on the highway, and it handles just as smoothly. Most important, hybrids are just as safe to drive.† (By Alan Rider Parents.com). Hybrids have come a long way since the first Prius 10 years ago. They’ve excelled in mpg, horsepower and style. There are a number of hybrids out there now and many styles to choose from in the standard and luxury lines. As far a comfortable ride, hybrids and standard cars are the same. Now, of course, if you go out and get a Lexus hybrid you’re going to have more luxuries than if you purchased a Toyota hybrid. Most cars you get know have all of the technical capabilities available and if they don’t they can be added. Technology will not stop growing and with that so will the new age of hybrids. Environmental Aspects Petroleum based fuels can create harmful emissions like carbon dioxide; nitrous oxides, and particulate matter, all of which degrade the environment (â€Å"5 things you need to know about alternative fuel vehicles,† 2008). These methane, carbon dioxide, nitrous oxide and other gasses are known as greenhouse gases. When these gasses build up they contribute to global warming. HybridCar.org claims that Hybrid vehicles produce 80 percent less greenhouse gases than conventional fuel based vehicles (Hybrid Cars And Pollution, 2005). Toxicity is another problem with petroleum fuel based vehicles. The producing of some forms of alternative fuels can create fewer toxins than those produced by traditional fuel vehicles. For instance, biodiesel is a fuel that is created from leftover vegetation like corn stalks. Biodiesel is biodegradable and non-toxic which makes it safe for the environment. Noise pollution is also a form of pollution. Car engines can produce 110 decibels of noise, which is twice as loud as a normal conversation.. The noise will come from the fuel pump, pistons and compressors that create the combustion and cycle the fuel. Vehicles with alternative fuel sources such as hydrogen fuel cells will produce no sound or vibration as they require no moving parts to produce fuel. Recommendations The research has shown that a fleet of alternative fuel sourced vehicles would be the best idea for everyone involved. The positive feedback generated by offering this fleet of vehicles would be astounding. The market for rental cars with alternative fuel capabilities is very small and the Lotus Car Rental Company would have the market cornered. The cost of maintain a fleet of these vehicles are no different than that of petroleum fueled vehicles. The consumer that is able to rent these vehicles will also benefit by being able to save more money on energy for the vehicle. The environment will also benefit from this addition to the Lotus Car Rental fleet. The amount of pollution and emissions that can be cut back will be helpful to the surrounding community and the future generations to grow up in the community. Conclusion The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. After conducting much research, the decision to incorporate a fleet of alternative fuel sourced automobiles would be in the best interest of the public as well as the company. The research has shown the monetary benefits, the technical benefits as well as the environmental benefits of acquiring a fleet of alternative fuel sourced automobiles. The benefits of having a positive company reputation are enormous. Having an environmentally friendly car rental company has the potential of being a lucrative decision. Living a green lifestyle has become an important thing in this day and age. The Lotus Car Rental Company will have cornered the market by having an entire fleet of environmentally friendly automobiles. References Alternative fuel vehicles. (2012). Retrieved from http://www.fueleconomy.gov/feg/current.shtml Edmunds.com. (2009). Retrieved from http://www.edmunds.com/fuel-economy/what-is-a-hybrid-car-how-do-hybrids-work.html Almeida, A. (2009, August 13). Average Cost of a Hybrid Car. Retrieved from CarsDirect: http://www.carsdirect.com/car-pricing/whats-the-average-cost-of-a-new-hybrid-car Schueneman, T. (2009, February 12). Enterprise Rent-a-Car Adds 5000 Hybrids to its Fleet of Fuel Efficient Cars. Retrieved from sustainablog: http://sustainablog.org/2009/02/enterprise-rent-a-car-adds-5000-hybrids-to-its-fleet-of-fuel-efficient-cars/ 5 things you need to know about alternative fuel vehicles. (2008, July). greencar.com, (), . Retrieved from http://www.greencar.com/articles/5-things-need-alternative-fuel-vehicles.php Hybrid cars and pollution. (2005). Retrieved from http://www.hybrid-car.org/hybrid-cars-pollution.html

Critically reflect on my managerial role within my job Essay Example for Free

Critically reflect on my managerial role within my job Essay 1. Introduction With the development of society and economics, our world has become much more complex and changeful than years before. Todays managers have to be very sensitive to the changing of the environment, to understand and cope with the diversity of the world. As a result, the role management plays in private sector as well as public sector has become more and more important, both theoretically and practically. Elements of management could be found as early as in the building construction of the Pyramids in ancient Egypt. However, great progress has been made since last century in the study of management. The theories of management vary from culture to culture, from generation to generation. The following report is my understanding towards the principles of management and a reflection of my own managerial roles at work, referring to Mintzbergs ten principles. 2. About management theory The first theory of management was delivered by Henri Fayol, a French industrialist, in 1916. He defined management as to manage is to forecast and plan, to organise, to command, to co-ordinate and to control(Mc Ilwee T. and Roberts I., 1991, p.117). The other important management theories, such as Elton Mayos human relations movement, Max Webers idealized bureaucracy, and Henry Mintzbergs ten principles on management, have emerged subsequently. Here, I mainly want to introduce Henry Mintzbergs ten principles on management. * What is it? Henry Mintzbergs ten roles management theory was based on the study of five chief executives and a few others managers real lives. He described what he had seen as the roles a manager play, which were called ten principles on management. The ten roles are divided into three groups: interpersonal, informational, and decisional (see Figure 1). Figure 1 The Ten Managerial Roles The three interpersonal roles are radically considered the interpersonal relationships. In the figurehead role, the manager represents the organization in all matters of formality. Duties that involve inter personal roles may sometimes be routine, Nevertheless, they are important to the smooth functioning of an organization and cannot be ignored by the manager (Mintzberg H., 1989, p.15-16). The leader role defines the relationships between the manger and employees. In the liaison role, the manger maintains information links both inside and outside organization. The interpersonal roles make the managers more easily accept information. Thus, the three informational roles are primarily concerned with the information aspects of managerial work. The processing of information is a key part of the managers job (Mintzberg H, 1989, p.18). In the monitor role, the manager acts as the nerve centre for the organisation, receiving the latest, most concrete, most up-to-date information. In the role of disseminator, the manager transmits special information into the organization. In the role of spokesperson, the manager disseminates the organizations information into its environment. Information is not, of course, and end in itself; it is the basic input to decision-making (Mintzberg H., 1989, p.19). The decisional roles make significant use of the information. The unique access to information places the manager at the centre of organisational decision-making. There are four decisional roles. In the entrepreneur role, the manager tries to improve their organization by seeking effective ways of using resources and technologies. In the disturbance handler role, the manger resolves unexpected problems that threaten organizational goals. In the resource-allocating role, the manager decides how organizational resources will be used to meet planned objectives. In the negotiator role, the manager negotiates on behalf of the organization. Although the Mntzbergs ten managerial roles are described individually, they are hardly separated. No role can be pulled out of the framework and the job be left intact (Mintzberg H., 1989, p.19). So we should consider the Mntzbergs ten managerial roles as both interactive and integrated. * Why do I choose it? There are many definitions of management, and most of them are relatively concise and simplistic. However, management is a complex process much more complex than this simple definition leads us to believe (Griffin R. W., 1999, p.4). Although there are several other major approaches and theories that exist, such as the human resources, quantitative, and systems approaches, I believe that their impact on the management basics is not as greatly felt as that of the works of Mintzberg. Mintzberg focused on what the managers job and life is really like, applied the folklore and fact to managers, and got the ten managerial roles theory. Compared with other management theories, Mintzbergs work is considered as the best reflection of the practice in the real manager life, which analyses the managerial roles comprehensively. Many of them can be found in todays management ideas and practices. In addition, Mintzberg regards the ten roles as a whole, which makes us more easier understand the pro cess of management. 3. Critically reflect on managerial role within my work I worked in Liaoning Provincial Financial Bureau, taking charge of government procurement. Although I am not at the position of manager yet, I actually shoulder the equivalent responsibilities in the administration of work. Most of the ten managerial roles, which Mintzberg had mentioned in his article, were involved in my daily work. In addition, these roles do not exist separately, they connect with each other. Here is an illustration of my managerial roles at work with regard to Mintzbergs theory (see Figure 2). Figure 2 Firstly, the interpersonal roles help me get more useful information. With no title manager, the figurehead role seldom occurs in my work. But I actually perform the leader role. I should set goals and make plans to decide how the process of government procurement to be arranged. In the three interpersonal roles, I think the liaison role is the basic role in my work. From my personal experience, if I want to provide better services, I must contact with people both inside and outside. For example, I need make contacts outside to learn what the public sectors, which I am in charge of, want to buy this year, and then decide how government procurement can be arranged. In addition, I must connect with my colleagues to learn the other public sectors demands. In this stage, the communication is important. Communication is the exchange of information, facts, ideas, and meanings. Good communication is vital in organisations and lies at the heart of effective management. How to achieve effective communication? I conclude the following principles according to my work experience. Know what your objective is, Analyse situation, Use effective communication tools, such as mail, phone calls, meetings, etc., Make sure you understand what the others say properly. Secondly, the informational roles are the main constitution of my work. Everyday I seek and receive a great deal of information through interpersonal roles (monitor role), and then forward information to other organization members (disseminator role), and furthermore transmit information to outsiders (spokesman role). For example, I collect information from the suppliers and buyers, and then discuss this information with my colleagues. Afterward, I must pass on clear and definitive information to outside people who concern about it. In this stage, it is important for me to distinguish different kinds of information. Because I receive a great deal of information both internally and externally every day, I must tell immediately the informal information from those formal ones, so as to get precise and useful information for users both inside and outside. It is essential to establish a steady and efficient channel to achieve a free information flow. Thirdly, the decisional roles are the most important roles in my work. Of four decisional roles, I spend more time in the disturbance handler and negotiation role. I must deal with all the questions from suppliers and buyers, and coordinate among them. Sometimes, I get them together and make trade-off to get a win-win solution in some difficult transaction. From my work experience, I conclude that the ability to analyze, interpret, and solve problems becomes increasingly important for managers. It is crucial for managers to see the organization as a whole and the relationships among its various levels and visualize ways to make the organization more efficient and effective. These abilities are essential to effective decision-making. How to achieve effective decision-making? It depends on many factors. Quality of information, which you have received, is the key element of decision-making. In addition, the skill of disturbance handler and negotiation will help you achieve effective decision-making. 4. Conclusion We have learned lots of management theories. Mintzbergs ten managerial roles are the synthesis of theory and practice. It is helpful for management work. But I think we should pay more attention to practice of management. We should synthesize our own methods and habits that are suitable for our own area. It will eventually make the public administration more effective and efficient. Reference * Griffin R. W., (1999) Management, 6th .ed., Houghton Mifflin. * Mc Ilwee T., Roberts, I. (1991) Human Resourse Management. * Mintzberg H., (1989) Mintzberg On Management: Inside Our Strange World of Organizations, London: Collier Macmillan Publisher.

Wedding Speech Delivered by the Groom -- Wedding Toasts Roasts Speeche

Wedding Speech Delivered by the Groom Ladies and Gentlemen, you are about to witness a unique event in history. This is the very first and very last time that my wife is going to let me speak on behalf of both of us. Today, so far has been a day beyond my wildest dreams. They say you don't marry someone you can live with - you marry the person who you cannot live without which is very true with Karen. I thought I had prepared myself quite well for today but nothing could have prepared me enough for when I saw Karen walk down the aisle. I thought my legs were about to give way from underneath me. Never have I seen her looking so beautiful. I was overwhelmed to the say the least. I should be used to it now as Karen always dresses to kill, its just unfortunate that she cooks the same way. So my first thank you goes to Karen, my wife, my bride and joy. Thank you for everything you have done. You know everything about me and yet you still said â€Å"I do†. Thank you. GIVE SINGLE ROSE. Ok, now for the rest of my speech. Thanks to Bob for those kind words. I know it must have been hard for you today. Although, when it came to the time for you to walk Karen down the aisle, I could have sworn I saw you running!!! Not sure about this receipt though Bob. READ RECEIPT AND GIVE TO BOB. HAND OUT PRESENT TO BOB AND FLOWERS TO JOSIE Thanks again Bob and Thanks to Josie for making sure he didn’t go on ... ...g this speech, Nicole was just getting over chicken pox and Brooke had just started scratching. I was worried to say the least. I myself have never had chicken pox so I had to stay away from them, which was extremely difficult as I love them both so much. If you could bottle their enthusiasm for this day you would be set for life. I think you will all agree, they look absolutely stunning today. Thank you both. Can I please ask you all to stand and raise your glasses in a toast to the bridesmaids, Nicole and Brooke. Well, that’s me all done. Can I please now ask you all to welcome to the stage, a man who needs no introduction†¦Ã¢â‚¬ ¦.but I will introduce him anyway†¦.my best man and best friend, Marmaduke.

Personal Narrative- The Wrong Crowd of Friends :: Personal Narrative Essays

Personal Narrative- The Wrong Crowd of Friends It was a cold October afternoon in 1996, and I raced down the stairs and out the front door, in an attempt to avoid my mother's questions of where I was going, with whom, and when I'd be back. I saw my friend Kolin pull up in his rusted, broken-down gray van, and the side door opened as Mark jumped out and motioned for me to come. I was just about to get in when my mother called from the front doorway. She wanted to talk to me, but I didn't want to talk to her, so I hopped in pretending I hadn't heard her and told Kolin to drive off. When we were out of my neighborhood I asked where we were going and Kolin said we were going to Dre's apartment first; afterwards we would take the Metro down to Northwest because he had to meet up with some people for a drug deal. Mark began to roll a joint and he said, "Look, I scored some KB off this idiot high-school kid who thought it was swag. It's my treat ladies." We rolled up to Dre's apartment, drank a little and hot-boxed the van. As we sat there smoking, Kolin, Mark, and Dre began to talk about the recent events. "That party last Friday was fucking stupid. I can't believe they gave you shit at the door," said Kolin. "Yeah it was almost a messy situation, but they backed off," replied Mark. "Who cares man, I got sixty-five for the stereo in that house. And the way I see it, it was all fair," remarked Dre. At this they all burst out laughing and even I joined in for a chuckle. The "KB" was in effect, and our spirits were raised, not to mention our "senses of humor." I leaned back and sat there smiling as they continued to reminisce about their other excursions. I loved to hear about it all, and it was fun learning about drugs and theft, and other things you could put into practice without "really" hurting anyone. I was unknowingly getting an education in "street smarts," and how to "rip people off." I enjoyed learning about it because it all seemed so fun and easy, and only the benefits, such as money, seemed tangible to me, not the consequences of my actions.

Civilization :: essays research papers

What is civilization? It actually involves the application of a world view, a particular vision of reality to a human collectivity. Today this definition has become quite ambiguous in the minds of many people because of the eclipse of religion in the modern world and the spread to the rest of the globe since the 19th century.   Ã‚  Ã‚  Ã‚  Ã‚  The importance of ethics. No civilization has not emphasized ethics. Actions have an effect on the soul. Actions are not indifferent. There is no exception, Islam, Hinduism, Buddhism, Judaism, and Christianity. The idea that the structures of society must be bound by certain ethical norms which ultimately affect us as human beings born for immortality. They are there to preserve certain values, the possibilities of certain attitudes, they are following certain religious life which itself is absolutely essential for human being to exist. In traditional civilization art was always an expression of the truths of religion. That is why we distinguish between religious are and sacred art. Religious art is simply an art whose subject happens to be religious. Sacred art is an art whose very forms reflect realities, principles, whose symbols are meta individuals.   Ã‚  Ã‚  Ã‚  Ã‚  Khazali Khorasan he is one of the most important Islamic figures of Islamic history. â€Å"If civilization dialogue does not take into consideration the centrality of religion than everything else is secondary.† Fortunately in the West there still remains something of Judaism and Christianity. It has not totally died out.   Ã‚  Ã‚  Ã‚  Ã‚  So this dialogue between Islam and the West, or the Hindu world and the West, I think must first of all address those people in the West who still believe in both the reality and an ethical system which is in fact very similar to our own. All religions are at the heart of civilizations. There are several elements all based one way or another on religion but not identically with it which must be taken into consideration in serious civilization dialogue. First of all the world view. Presiding ideas which the religion itself in its philosophical, theological understanding. What is our ultimate understanding of reality. It that which determines how we act, how we think, how we look upon ourselves whether it is positive or negative.   Ã‚  Ã‚  Ã‚  Ã‚  Tension Is more evident in the oriental, non-western world because colonialism took several centuries. But those tension are also becoming more and more evident for people in the West, between those who want to go back and live traditional life and many of whom have embraced Islam, or Buddhism.

Personal Philosphy Essay

It is important for teachers to develop their own educational philosophy. It is important because this philosophy defines the teacher and what they stand for. The philosophy describes the teacher’s attitude, their teaching styles, and how they feel about their students being successful. â€Å"A teacher’s personal philosophy of education is a critical element in his or her approach to guiding children along the path of enlightenment. † (Examples, 2013) Writing philosophies at the beginning of your teaching career is very helpful. Once you begin teaching for some time you notice that those initial philosophies change. Writing teaching philosophies are important to teachers because it identifies their thoughts, beliefs, and what they represent in the classroom. Personal Philosophies After thinking and realizing what I stand for in the classroom, I came up with these three philosophies that identify me. I believe that every student is a special education class can learn. Regardless of the child and their disability I believe that every child in a classroom is able to learn. It does not matter how small the progress is just as long as there is progress. I believe that inclusion has both positive and negative aspects on teachers and students. Inclusion allows students to be mainstreamed with peers their age. This gives them a chance to be around students their age as well as learn new things. Sometimes inclusion causes special services student to act out. This happens because they are not familiar with the information and they act out so they will not be embarrassed because their lack of knowledge. Finally, I believe that one-on-one time with special education students is valuable. Working with students individually helps them a lot. The teacher gets a chance to see exactly where they need help and are able to answer all their questions. Philosophies That Relate To Me â€Å"I believe that each child is a unique individual who needs a secure, caring, and stimulating atmosphere in which to grow and mature emotionally, intellectually, physically, and socially. † (Sample, 2013) After reading this philosophy I realized how much this should be included in one of my philosophies. I believe that each student is different. I also believe that each student should be handled differently and appropriately in order for them to show growth. Not only should a teach help the student grow educationally but they should assist them in growing socially, physically, and emotionally. It is a teacher’s job to produce growth in their students. That is why they should cover all aspects available in order to prepare their students for the real world. This philosophy covers everything I believe in as a teacher. In order for a student to learn they have to be comfortable and feel secure with their surroundings. In order for a student to open up to a teacher and peers they have to be comfortable with their surroundings. That is why it is important for teachers to provide a relaxed, secure classroom for the students. A classroom that welcomes questions, discussions, and learning. In the beginning the teacher should let the class know that questions are always welcome and that no one is allowed to laugh. Once a student realizes they have a teacher who always want to hear their questions and cares about them and how they learn, the student will feel secure and open to learn. This philosophy can be adopted as one of my own because I am aligned and stand for everything it says. â€Å"I believe the children are our future. † (Sample, 2013) Children are our future. In order for us to have a bright future, we have to prepare our youth the lead the country in an outstanding way. As a special service teacher I think it is important to prepare our students for the real word. Not only do we prepare them intellectually, we prepare them mentally, physically, and emotionally. As a teacher I think in order to prepare students to be our future we have to teach them everything they need to in order to function in society. In order for children to be our future we have to help them be successful by teaching them the necessities. In special education classes independent living skills can be taught. In order for our children to be our future, these things have to be taught. In order to be our future we have to teach them everything that is beneficial for our children to function properly in and outside of the classroom. â€Å"I believe that children learn best from expert teachers who know what they are talking about. † (Educational Philosophies, 2013) I believe that a certified teacher should be in charge of a classroom. Although there is teacher’s assistance in classrooms to help I do not believe that they should lead discussions. I think that our children should be influenced by a certified teacher. Teachers go through lots of training and take classes that teacher’s assistants do not. Although they are trained to handle behavior, they are nor trained nor certified to teach. Students should be taught by someone who knows how and what to teach. I believe that students learn from expert teachers. An expert teacher is someone who has a degree and has met all state requirements to be certified. And that is who should teach our children, an expert teacher. â€Å"I believe that an effective teacher helps leaner increase their awareness of significant social and political issues so that they can have an impact on these situation. † (Educational Philosophies, 2013) This philosophy has some points that I agree with. I do agree that teachers should keep students aware of the political and social issues that are going on. That is important so that students are aware of the current events. I think that this philosophy is important. It is important for student to know how to handle certain situations that deals with the economy and government. When students enter the real world they should have some knowledge of the government and how it works. They should be familiar with what goes on so that they are able to handle certain situations when they are older. Voting is one of these things they should be familiar with and the procedures in order to be registered to vote. This philosophy is one that I will adopt or add to one I already have. Conclusion Having a personal philosophy is very important. As a special education teacher I think it is important to have more than one. Each year I teach I either amend my philosophies each year or add a new one. The more I teach the more things I begin to believe in. A teacher and their philosophies are important because the students, parents, and community are aware of what to expect from you as an educator.

Critical Paper A Rose for Emily

In the story of â€Å"A Rose for Emily†, a kind of point of view that is used was first point of view of multiple characters where the narrator is one of the characters in the story. The multiple characters narrate the actions of a group of characters while never referring to a â€Å"me† and only to a â€Å"we† of the group. It was evident that the narrator was one of the townspeople who were very objective in presenting the facts of the story. He told us about what the townspeople think of Miss Emily but he didn’t judge her. He clearly presented a reality, not an illusion in which Miss Emily was the one who’s really struggling with the concept of reality vs. illusion and also living one way while hiding a terrible secret (reality vs. appearance). One of the main themes of the story is that people should let go of their past, moving on with the present so that they can prepare to welcome their future. Emily was the proof of a person who always lived on the shadow of the past because she was afraid of changing. She did not accept the passage of time throughout all her life, keeping everything she loved in the past with her. The first evident was about the description of Grierson’s house which was still remained like a symbol of seventieth century while the society was changing every minute. The second evident was the event that Miss Emily declined to pay taxes because in her mind, her family was powerful and they didn't have to pay any taxes in the town of Jefferson and the third was the fact that Miss Emily had kept her father’s death body inside the house and didn’t allow burying him. And last evident which was also the most interesting of this story, the discovery of Homer Barron's skeleton in the secret room which can be understood that Miss Emily was afraid that he would leave her and she decided to kill him because she was afraid of losing him. Another theme of the story is that not all things, people, and events are always what they appears to be, which was associated and expressed many times throughout the story. The townspeople viewed Miss Emily as a strange old woman. Not until after her death when the men opened the secret room and found the corpse of Homer Barron, did the citizens and the reader realized that Miss Emily had gone insane.

Technology: A User Friendly for Students

Technology has transformed the society leaving people with no choice but to conform to the constant innovations and learn to rely on what the technology has to offer. The advent of the twenty first century has gone to a lot of discoveries and innovations that require the people to increase the living standards in a society that is rapidly and constantly changing. Today, technology is even requiring a higher quality of education (Clark, Sanders, & Stammen, 1997).Apparently, the existence of technology gives people countless benefits to make lives more convenient. Students nowadays have been fortunate for having an advanced technology to be used for education purposes. Even though the society blames technology for the way it molds the young generation through the gadgets and modes of communication that give them independence, the advantages that these young people acquire from technology are evident.Technology helps the students to communicate well and immediately get and receive infor mation they needed for their studies. Moreover, technology makes easy transactions of the students inside and outside the schools. On the other hand, the idea of bringing technology outside the classrooms can be frightening because students always tend to look only at the benefits and convenience that it gives to the users. However, this may also open another opportunity to the young generation in attaining the real picture of the technological world.Technology does not always bring negative impacts because the students still benefit from the newly-innovated products in the society. The online libraries, internet messaging, and word processing are just few of the benefits that students learn and enjoy through the use of technology. Proper teaching of faculty about the right usage and limited exposure of students to technological gadgets can make technology user friendly and beneficial for the young adults. Apparently, the extent of beneficial relationship between technology and user s does not depend on how many gadgets a student has and how much he or she knows using them but having enough knowledge about technology and how to use them in proper ways can serve as the measurement of how these gadgets become friendly to its users.ReferenceClark, V. L. Sanders, G. F. & Stammen, R. M. (1997). Building a User Friendly Environment: The Challenge of Tecnology in Higher Education. Retrieved December 3, 2008, from http://www.kon.org/archives/forum/11-1/clark.html

Lung Cancer Essay

Lung Cancer Essay Lung Cancer Essay 1 Genetic mapping and pharmacologic treatments of NSCLC: a review of the literature 2 Abstract Despite recent advances in medicine, lung cancer continues to be the most common cause of cancer-related deaths. Non-small-cell lung cancer (NSCLC) accounts for 85% of all lung cancers. Researchers have identified epidermal growth factor receptor (EGFR) mutations that increase the risk for lung cancer in smokers and non-smokers. New pharmacological therapies are aimed at suppressing these oncogene and decreasing the rate of metastasis in certain types of lung cancers. These findings can be useful in not only lung cancer therapies but also other types of cancers. In this review, we provide a brief overview regarding the biology of epidermal growth factor receptor and the development of EGFR inhibitors for the treatment of NSCLC. 3 Introduction Worldwide and in the United States, lung cancer is the most common cause of cancer-related deaths. Lung cancer accounts for 28% of cancer deaths in men and 26% of cancer deaths in women (American Cancer Society, 2012). Lung cancer surpassed breast cancer as the leading cause of cancer deaths in women in the late 1980’s and now almost twice as many women die of lung cancer as breast cancer (Siegel, 2011). Non-small-cell lung cancers (NSCLC), account for 85% of all lung cancers. Although chemotherapy has advanced in the treatment of NSCLC, the prognosis is still poor (Smith, 2004). As a class, NSCLC are relatively insensitive to chemotherapy and radiation therapy compared to small-cell lung cancer (SCLC). The 5-year survival rate for lung cancer is only 15% (National Cancer Institute, 2012). The high mortality rate of lung cancer is largely related to the advanced state of the disease at the time of diagnosis. Lung adenocarcinomas often begins in the outer part of t he lung, well-known symptoms of lung cancer such as chronic cough and hemoptysis may be less common until the later stages of the disease. Early symptoms like fatigue, mild shortness of breath and myalgia are usually overlooked. The leading cause of lung cancer continues to be cigarette smoking; however, roughly 10% to 15% of lung cancer patients in the United States 4 have no history of smoking (Wakalle, 2007). National prevention efforts continue to focus on smoking cessation; however, the percentage of current smokers in the United States has not changed since 2004, after a significant gradual decline from 1997 (Barnes, 2010). Other important risk factors for the development of lung cancer include environmental exposure to tobacco smoke (second hand smoke), radon gas, occupational carcinogens like asbestos, and pre-existing nonmalignant lung disease. The Environmental Protection Agency has issued specific recommendations to reduce and mitigate cancer caused by environmental exposure. In the last decade there have been small but real advances in lung cancer therapy focusing on lung cancer histology and gene mapping. The identification of mutations in lung cancer has led to the development of molecularly targeted therapy to improve the survival of patients with metastatic disease (Pao, 2011). In particular, subgroups of adenocarcinoma (type of NSC LC) can be defined by specific mutations in gene encoding components of epidermal growth factor receptor (EGFR), mitogen-activated protein kinases (MAPK) and phosphatidylinositol 3-kinases (PI3K). EGFR is a tyrosine kinase that participates in the regulations of cellular homeostasis. Following ligand binding, EGFR stimulates a series of reactions in a cascade that influences cell proliferation, apoptosis, migration, survival and complex cellular process like tumorigenesis. 5 The epidermal growth factor receptor (EGFR; Erb-1; HER1 in humans) is the cell-surface receptor for members of the epidermal growth factors family (EGF-family) of extracellular protein ligands (Herbst, 2004). The EGFR is a member of the ErbB family of receptors, a subfamily of four

Analysis of Globalisation Strategy in McDonalds The WritePass Journal

Analysis of Globalisation Strategy in McDonalds Introduction Analysis of Globalisation Strategy in McDonalds IntroductionAbout McDonald’s:McDonald’s World Wide Locations Map:Globalisation and McDonalds:Globalisation strategy of McDonald:1. Think Globally but Act Locally:2. Pricing:3. Advertising/Promotional strategies:4. Social responsibility:Challenges for McDonald:Alternative Strategy of McDonald:Conclusion:Related Introduction According to Drori S. et al (2006), the definition of globalisation is the all countries of the world became inter connected with the process of globalisation in which process main social factors like influence, philosophy, marketplaces, government, privileges, standards, customs, belief, individuality, nationality, harmony developed disembodied from their three dimensional framework because of the quickening, flexibility, dissemination and extension of international streams of societies, goods, economics, descriptions and statistics. The United Nations  Economics and Social Commission for Western Asia say globalization is a widely-used term that can be defined in a number of different ways. When used in an economic context, it refers to the reduction and removal of barriers between national borders in order to facilitate the flow of goods, capital, and services labour although considerable barriers remain to the flow of labour. Globalization is not a new phenomenon. It began towards the end of the nineteenth century, but it slowed down during the period from the start of the First World War until the third quarter of the twentieth century. This slowdown can be attributed to the inward looking policies pursued by a number of countries in order to protect their respective industries however, the pace of globalization picked up rapidly during the fourth quarter of the twentieth century In other word, globalisation is a whole process. If we categorized as per the topic of orientation taken we can methodology ‘global as a geographical conception, characteristic it as of the narrow; equally an idea of ability and control, differentiating it as of regional independence; equally a traditional notion, differentiating it as of separation; and lastly, by way of a recognized idea, differentiating it as of nationwide. All of us know that the international business is one of the most important parts of any nation’s economy, but at the world level or actual time this works as an individual unit but not as whole world’s economy. This provides a wonderful benefit to international companies; meanwhile they previously have the awareness obligatory to harvest plus to marketplace goods and facilities intercontinentally. Countries continue significant in establishing actions, however their structure of mention aimed at profitable strategies can no lengthier remain limited to the nationwide economy. About McDonald’s: In October 1947, there was first restaurant opened in UK while after 30 years in December 2004 it reached at 1330 restaurants in all over the United Kingdom. Among those about 60 % restaurants are managed by the company and rest of them are operated by franchisees. The main story of the McDonald has started in 1940. McDonald has founded in 1940 as a simple fast food restaurant by two brothers. Maurice and Richard, two brothers had started McDonalds in California, United States. The first name if the McDonalds was â€Å"McDonalds Hamburgers†. After few years, the total profit of the McDonalds restaurant reached at $3, 50,000. The well-known distributor of Milk shake machine named Raymond Kroc, concerned in this business and deal with two brothers and got franchisee of McDonalds and established McDonalds system incorporation, the franchising company of McDonalds. In 1955 he became a founder of the company by purchasing share of $2.7 million. He also changed name of the company as McDonalds corporation and he demonstrated himself as the innovator who modernized restaurant industry of America. McDonalds is one of the most valuable brands all over the world with the goodwill of $25 billion. McDonald has founded in US and it has roots in Unite d States but now days it became a citizen of the whole world. The bar chart shows the McDonald’s total Assets, Equity, Revenue, Net Income and Operating Income till 2010. McDonald’s World Wide Locations Map: This Map Shows the McDonald’s strength almost all over the World. Globalisation and McDonalds: Global expansion of the McDonald is known as McDonaldisation of the society. It succeeds in very low time and firstly in US, than after it introduced in Canada in June 1967. In July of 1971, McDonald has opened with the partnership of Den Fujita, the local company of the Tokyo, Japan. About 20 year later McDonald has introduced in Moscow, Russia in the year of 1990. At the time of opening around 40,000 people were waiting in queue. In Moscow restaurant is too huge with the 23,675 square foot. In Russia, McDonald has served approximately 45,000 to 55,000 customers every day. Because of huge demand, company established a modern food-treating factory close to Moscow. Bigger restaurant than Russian McDonald has opened in Shenzhen city of China in 1990. This restaurant got success to attract more than 40,000 people on opening day. It also big restaurant as Moscow with an area of 28,000 square feet and about 30 cash counters. This Chinese McDonalds was a joint venture of the McDonalds Corporation and The General Corporation of Beijing Agriculture, Industry and Commerce. After two years in 1992, McDonald has started in Poland. There was two outlets started and each separately overpassed the records of both Russia as well china in terms of opening transection of the first day. Moreover, it verified as the most prevalent in East European Countries. The chart below shows worldwide establishment of McDonalds corporation. This table expresses total revenue of the McDonalds in different region. Globalisation strategy of McDonald: McDonalds has developed their unique globalisation strategy. McDonald include their fore main characters to make perfect business strategy. Are shown as below Think globally but act locally Pricing Advertising strategies Social responsibility 1. Think Globally but Act Locally: The main aim of the McDonalds Corporation is to focus locally with the global strategy. It always performs and supply all the operation, systems as per the requirement of the local factors. It always try to be fit in local traditions, cultures, society and political. McDonalds Corporation always keep special factors in mind while making their business strategy. It always performs as per the requirements of the different markets. Macdonald expenses lots of resources to develop and create its products as pre the local demands and traditions. However, once McDonalds corporation failed to do this, while establishment in Germany and Netherlands, consumers did not accept their local menu in the year 1970 because they wanted American food rather than their local menu. After this experience company realised that every restaurant’s local menu should incorporate some local tests as well but at a minimal level.At the time of establishing in India, McDonald has considered that Hindu community does not eat beef as per their Hindu belief. Therefore, they specially introduced new vegetarian series of the product in their menu. Also taking Muslim community in focus that Muslims did nit consume poke. Therefore, they only sell chicken and lamb. It had done separate preparation for Vegetarian and non-vegetarian. 2. Pricing: The other most important feature is their price differentiates than their competitor. This pricing strategy of McDonalds corporation is very reliable and unique. While fixing the price McDonalds takes some factors in consideration like local life style, income of the family, location etc.   The time of fixing price for the products, they also focus on the primary target group of the company, lower and power level. McDonalds enters in most of metropolitan city of the country in which it enters.Sometime during period of lean time company offers discounted price to boost their sell in short McDonalds corporation believes that to stay longer life in the market we should have unique pricing policy. 3. Advertising/Promotional strategies: Advertising is the other platform to the company by the help of which company introduce their product, boost to the customers etc. every organization have their unique and own promotional strategies. Here McDonalds arranges their promotional strategy as a part of advertisement. The worldwide promotional activities of the McDonalds corporation is organised by â€Å"DDB Needhamand Leo Burnettas† well their local collaborates in different countries. It sometimes organised by the local advertising company also. Other than advertisement, McDonalds corporation uses more promotional tools to promote their product. Company offers their product at law price; it gives toys to the children etc. most successful promotional strategies became very popular now days.McDonalds has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games and makes coolers of The Orange with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the companys advertising strategy. In January and February 2008 there was an offer of buy one get one free by McDonalds UK particular for the Big Mac. Company introduced press coupons and those coupons can be exchanged at the McDonalds restaurant to get benefit of the product. To date, McDonalds has used 23 different slogans in United States advertising as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns. 4. Social responsibility: The other most thing of the Morden business is care of society. Social responsibility creates positive image in the mind of customer. McDonalds corporation also believe in betterment of the society. It took part in social events, sponsored lots of charity shows, monetary aid etc.McDonalds corporation creates huge amount of local opportunity. McDonalds recruit local people too, McDonalds gives equal opportunity to the all employers. It gives chance to local employer at management position. McDonalds purchases their raw material from the local farmers. In addition, it gives information about the real formula of the quality of the raw material. For example in Indonesia and Russia, more than 80 % of the raw material purchased from the Local farmers. In 1990, there was a problem. Because of this particular problem, farmers cannot supply real required quality of the meat. Than after McDonalds corporation called experts from the other country to give knowledge about the agriculture. Challenges for McDonald: McDonalds corporation faced many problems in their life. In some of countries in which it entered, McDonalds corporation faced opposition from the anti-WTO organisation, anti-America, anti-capitalism, anti-globalisation activities etc. World Health Organisation also argued to the McDonalds corporation. It claimed whatever fast foods selling by McDonald’s are harmful to teenager and youngster. It increases their obesity and fat. In the year 1994 McDonalds corporation prosecuted by two groups’, activities allotting leaflets with the heading of â€Å"What’s wrong with the McDonalds which against the company. On the other hand, McDonalds corporation faces high competition from the competitors in US market. There are many brands, which can beat McDonalds at any time. Some of them are Starbucks, Burger King, Subway, Yum, KFC, and Pizza Hut etc. Alternative Strategy of McDonald: McDonalds has very effective and efficiencies globalisation strategy. The McDonald’s corporation proves it. The company very effectively operates it. Nevertheless, to make more and more market share company needs to change. Because of the objection of WHO and much other non-government organization McDonalds corporation should rebrand their company. According to WHO the fast food products of the McDonalds corporation is to harmful to the teenagers and youngsters because it increase obesity and fat in the human body. To clean up this image from the consumers mind McDonalds should be reformation of their selves. It can create new image in the mind of customers by introducing new name, symbol, logo, dress code, outlook of the restaurant etc. it will help in the new formulation of the McDonalds corporation. Conclusion: In this report, we saw that one of the key of successful business is globalisation. In the local market there may be large numbers of competitor but if you want to serve something new with the new way to your new customers for having something new in the future, than you must go to the way of globalisation. McDonalds had done this and we can see the position of the McDonalds now days. It is the biggest fast food restaurant chain of the world. In short to make your business in queue of the globalisation than and then you can get your desired results. Moreover, McDonalds needs to change itself to get better image in the teenager and youngsters mind. Because of it will continue to face problems from their competitors, NGOs and any other factors, to survive in the market will be very tough for the McDonalds corporation. Because of this main reason and to become market leader, McDonalds corporation should change their identity.

Understanding the K1 Fiancee Visa Process

Understanding the K1 Fiancee Visa Process A K1 fiancee visa is a non-immigrant visa, which allows a foreign fiancà © or fiancà ©e (to simplify things, well use fiancee in the rest of this article) entry into the U.S. to marry a U.S. citizen. After marriage, an application is made for an adjustment of status for permanent residence. Obtaining the K1 visa is a multi-step process. First, the U.S. citizen files a petition to the U.S. Citizenship and Immigration Services (USCIS). Once that is approved, the foreign fiancee will be allowed to complete the process to obtain a K1 visa. The foreign fiancee will provide additional documentation to the local U.S. embassy, attend a medical exam and visa interview. Filing the Fiancee Visa Petition The U.S. citizen (also knows as the petitioner) submits a petition for his or her foreign fiancee (also known as the beneficiary) to the USCIS.The petitioner submits Form I-129F Petition for Alien Fiance, along with Form G-325A Biographic Information, current fees and any required documentation to the appropriate USCIS Service Center.After a few weeks, the U.S. petitioner receives Form I-797, the first Notice of Action (NOA), from the USCIS acknowledging that the petition has been received.Depending on processing times, the petitioner then receives the second NOA from the USCIS acknowledging that the petition has been approved.The USCIS Service Center forwards the petition to the National Visa Center.The National Visa Center will process the file and run preliminary background checks on the beneficiary, then forward the approved petition to the beneficiarys embassy, as listed in the I-129F. Acquiring the Fiancee Visa The embassy receives the file and processes it locally.The embassy sends a package to the beneficiary that includes a checklist of documents that must be collected. The beneficiary will be instructed to send certain items back to the embassy immediately, while other items will be brought to the interview.The beneficiary will complete the checklist and any forms, include any documents required immediately and send the package back to the embassy.Once received, the consulate will send a letter to the beneficiary confirming the date and time of the visa interview.The beneficiary attends a medical interview.The beneficiary attends the visa interview. The interviewing officer will review all documents, ask questions, and make a decision on the case.If approved, the K1 fiancee visa will be issued that day or within the week, depending on the embassy. Activating the Fiancee Visa - Entering the U.S. The beneficiary will travel to the U.S. within 6 months of the K1 fiancee visa being issued.At the port of entry, an immigration officer will review the paperwork and finalize the visa, allowing the beneficiary to officially enter the U.S. First Steps - In the U.S. The K1 fiancee visa holder should apply for a Social Security number shortly after entering the U.S.The couple may now apply for a marriage license. Watch your timing! Most states apply a short waiting period between applying for the license and the marriage ceremony. Marriage The happy couple can now tie the knot! The marriage must take place within 90 days of activating the K1 visa. After Marriage If the foreign spouse is making a name change after marriage, take the new Social Security card and marriage certificate back to the Social Security Administration office to make a name change on the card. Adjustment of Status Now its time to apply for an Adjustment of Status (AOS) to become a permanent resident. It is important to file for the AOS before the K1 expiry date, otherwise, you will be out-of-status. If the foreign spouse wants to work in the U.S. or travel outside the U.S. before permanent resident status is granted, an Employment Authorization Document (EAD) and/or Advance Parole (AP) must be filed along with the AOS.

Beef industry in Australia

Beef industry in Australia Introduction The beef industry is the biggest agricultural activity in Australia. Moreover, it is the second biggest beef exporter after Brazil internationally. Every state and territory of Australia sustains breeding of cattle in an extensive scope of climates.Advertising We will write a custom report sample on Beef industry in Australia specifically for you for only $16.05 $11/page Learn More The Australian â€Å"small population means that consumption is low, which allows Australia to export a significant volume of beef each year mainly to Korea, the US, and Japan, while cattle production in the country covers a region of more than 200 million hectares† (Hammond 2006, p.190). The beef industry in Australia achieved an advantage following the detection of BSE (mad cow disease) in Japan, Canada, and the US, since Australia is without the disease. Contrary to breeding systems in different parts of the globe, cattle in Australia feed on pasture as the chief source of food (Bell et al. 2011). The aim of this analysis is to assess the beef industry in Australia, find opportunities, and threats, and recommend ways to better the industry. The beef industry in Australia encounters several challenges like increasing salinity, vegetation control, and degradation of soil among other internal and external factors. The execution of the recommendation practices could necessitate reaction to particular subjects. In degraded regions, re-vegetation could help, or a modification in farming method. This paper discusses the analysis of the industry and recommends ways to reduce emanating threats. Industry analysis At a domestic strategy stage, the macroeconomic as well as the regulatory environment might have a powerful impact on factors of competitiveness of the industry. Domestically, macroeconomic strategy could have an impact on input costs courtesy of its influence on several aspects, for instance, rate of interest and inflation. Worldwide, macroeconomic strategy could have an impact on real exchange rate. A broad range of other environmental factors may affect the effectiveness of the industry.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Environmental factors that are likely to result in failure or success of the beef industry in Australia are the ones that affect transport, processing, and communication systems as well as the ones that affect access to information and innovation. For the beef industry, the chief primary resource is land for grazing. In the entire land limitation, competition from other farm animals (Dairy industry), crops (cotton and horticulture industry), and non-agricultural activities is crucial (George et al. 2009). The beef industry in Australia encounters great competition from South America in markets like Canada and Korea. Brazil stands as the leading exporter of beef in the world and the second major beef producer following the US. The beef industry in Brazil has grown powerfully in the last decade, with production rising by 36 per cent to 9 million tonnes in year 2009. Over the same period, exports have rose at a much quicker rate, rising by 227 per cent to 1.6 million tonnes. The sturdy growth of the beef industry in Brazil has been the outcome of significant new venture in infrastructure and cattle breeds, which is anticipated to promote growth in the near future. The beef industry in Brazil has a powerful competitive level in international markets where it has access, mainly due to its cheaper cost arrangement. Distress concerning foot-and-mouth disease in several provinces in Brazil has affected the export capacity of Brazilian beef (Ferraz Felà ­cio 2010). Presently, Brazil does not compete with Australia for beef export to Korea, the US, and Japan owing to its foot-and-mouth disease risk. However, if the beef industry in Australia were to spread out it s presence to other markets, mainly in Russia, the Middle East, and Asia it could encounter considerable rivalry from Brazil.Advertising We will write a custom report sample on Beef industry in Australia specifically for you for only $16.05 $11/page Learn More India ranks as the third major veal meat and beef exporter after Brazil and Australia. Supplies from the United States’ beef industry could augment with more animals being slaughtered after a drought. Exports from the beef industry in India might make Australia struggle to capture a decent allocation of mushrooming new markets. India, which is one of the most densely inhabited and vegetarian country, witnessed 21 per cent augment in beef production from 2000 and possesses a 63 million head cattle (judge against 26m of Australia). Beside additional beefed up export rivals like Brazil, New Zealand, and the US, India plans to aim rising close markets with mounting victory in a period of five years . As the number of inhabitants in South East Asia is probable to rise by over 32 million people in the next three years, it marks the escalating competition that the Australian beef industry will encounter in supplying these thriving markets. In accordance with Australian Bureau of Agriculture and Resource Economics and Sciences (ABARES), beef exports are already tilted to decrease due to intensifying export competition as well as more local cattle existing for slaughter. In accordance with the Agricultural and Processed Food Products Export Development Authority (APFPEDA), buffalo meat symbolised 86 of the total exports from animal products in 2011. The major markets for buffalo meat from India are the Philippines, Vietnam, Malaysia, and Saudi Arabia. In the aforementioned markets, Australia receives stiff competition owing to the demand of buffalo meat (Kandeepan et al. 2010).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More PESTEL analysis Political and Legal The majority of Asian nations are open to trade but a number of these nations safeguard their farmers with none closed to Australian beef (save for Burma and Korea) and thus tariffs are normally enforced to Australia at rates similar to those of competitors like the US. Nation obligations are stern in various cases (for instance Japan and Indonesia) but Australian Quarantine and Inspection Service (AQIS) impose an authorisation structure for meat export, where the entire meat has to be certified by a supervisor to be allowed to leave the nation, thus guarding the industry (Nederveen Dasgupta 2009). Procedurally, every Asian nation (apart from the abovementioned), have related import systems, there exists traders in Australia operating in every Asian market. China necessitates traceability, initially a market locked to non-incorporated meat-works. Requirement ordered that they start their market, and as a result can export if the record of the bod y is traced to a China-endorsed abattoir. Economic In terms of economic aspects, Asia can be split into strata as shown below: Developed: Singapore, Hong Kong, and Japan Newly developed: Thailand, Taiwan, and South Korea High potential: Malaysia, India, China, Vietnam, and Indonesia Developing: North Korea, Burma, and Cambodia Resemblances in Asia comprise wet markets, rising hotel industry, restaurants, and recently started supermarket chains. Every major nation has a rising hotel sector, with numerous foreign dollars originating from tourism and business voyage. There is also a growing domestic dollar obtained from the beef industry also (McSweeney Rayner 2011). The hotel business marked the initial point through which Australian meat got into the majority of Asian markets, instigated by a few distributors, who bought from traders as well as directly. The stride that followed is through the restaurant industries. With respect to general economic climate, recent years have witne ssed noteworthy fluctuations in prices of products and more so beef, cereals, and dairy products. Even as the international economy is going through a phase of uproar owing to a mixture of unpleasant aspects, the prospects for agricultural products on international markets are however promising. Increasing population, better living standards and varying nutritional patterns, mainly in Asia, are all causal factors of higher food demand (Cullen Parboteeah 2009). With their scale of function and cheap production charges, the beef industry in South America carries an actual threat to Australian producers, if permitted free access to European Union markets. Current developments (such as production restrains and export limitations) in conjunction with future revenue growth, mostly in Brazil, are possible to reduce that threat to some extent. Social With regard to social aspects, Asians are famous for being social diners; therefore, the restaurant business in Asia is much more varied and significant as compared to the west. The cultural practices of the Asians in many nations dictate, to some extent, the significance of ‘face’ that is most simply achieved via the dinner habits. Australian red meat is indubitably prevalent in these social occasions and thus considerably contributing to the growth of the beef industry in Australia (Peters et al. 2010). Levels of education are still extensively diverse in Asia; however, food education as well as teaching of chefs is most appropriate to this study. Cooks and chefs in Asia are habitually trained in western ways of cooking, but still a lot of work requires to be done in teaching the food-service sectors the advantages of a wider-variety of products. Technological Asia still differs outrageously in technological developments. China forms an excellent instance of the whole region with cities at the coastal regions competing with the US and Australia with respect to telecommunications, accessibility and affordab ility of expertise, and the application of personal computers, while interior provinces worsen in the accessibility of technology in uneven relationship to economic affluence, which decreases as we shift far from the coasts. Likewise, as technology compares to economic prosperity, so too does the use of imported Australian meat, and its accessibility. Since the Asian ports in China, Japan, Singapore, Thailand, Malaysia, and Vietnam are capable of handling refrigerated, containerised consignment, and present appropriate cold-chain support for delivery of the product, expertise makes it achievable and inexpensive for the supply of Australian beef product in coastal regions. The coastal areas are as well the regions of highest economic development and trade, and thus requirement for meat products, which in most instances are not available in high sufficient number or quality locally (Hammond 2006). The same case applies to the inland. Environmental With regard to Climate Change, Austra lia supports the objectives concurred in 2007 by the Heads of State and Government at Spring European Council and the European Union package on Climate Change and Energy Security (CCES) concurred in 2008. It has as well been consented that the European Union target will augment to a decrease of 30 per cent in the occasion of a global accord on CCES arrived at in Copenhagen in 2009. The projections in 2012 â€Å"estimate that emissions in Australia are probable to bear averaged 575 million tonnes of carbon dioxide (CO2) equivalent each year† (Keating et al. 2010, p. 108). In a bid to attain total emissions target in Australia of a 5 per cent decrease on 2000 levels by 2020, the country encounters an abatement hardship of 155 million tonnes of carbon dioxide in 2020. Due to the carbon pricing method at hand, the net emissions of Australia are planned to be restricted to 537 million tonnes of carbon dioxide in 2020 and 396 million tonnes of carbon dioxide in 2030 (derived from t otal 2020 and 2050 targets of Australia). The mechanism is the way through which Australia will achieve its greenhouse gas emissions decrease targets (Browne et al. 2011). While study in this area is in progress, it is obvious that the attainment of Australia’s target offers an alarming challenge. SWOT Analysis Strengths Australia has almost total sickness free status Australia boasts the world’s lowest standing for Bovine spongiform encephalopathy (BSE), normally called mad cow disease. Additionally, Australia is mainly free of foot and mouth disease and has no major sicknesses Availability of latest research, innovations, and technology Geographically Australia is gainful as is near Asia while all present competitors are on the opposite side of the world Hazard analysis and critical control points (HACCP) and AQIS imposed minimum values are quite thorough, as each piece of meat exported has to be allowed by AQIS (Pelle 2007). This aspect leads to high quality and reliable product that is essentially certified to be safe, indirectly, by the government of Australia Process and quarantine recognised internationally The Australian beef industry enjoys unrestricted access to all markets Proficient (mainly unguarded) production due to good surroundings, first rate capital and practices Weaknesses Costly land, labour costs, and production that bring about high pricing These elements make it difficult to compete with other countries exporting at lower costs (Keating et al. 2010) Depends on the environment as well as climate, which are both not constant in Australia Short of premium representation in some countries, thus in a number of markets Australian meat is a product, and pricing floats consequently The beef industry is itself is exposed to world pricing The industry is potentially affected by increasing oil prices Unguarded industry Susceptible to (particularly) the United States product when competing Opportunities Chefs from Australia have an opportunity to teach the Asians on making use of Australian product For Singapore, the sub-continent, and Malaysia certification is simply made, the majority of export plants are purely Muslim Kill. A niche requirement in Asia Geographic closeness leaves Australia beneficial against hardening import obligations For instance, three month requirement by Indonesia (Keating et al. 2010) Simple for trade contact, and for customers to draw closer and visit To more develop on the hygienic and green representation, Asians consideration for Australian meat and beef products, likely cultural resemblance for conducting business in Asia Effortlessness of production in Australia provides itself to Difficult nation and commercial obligation Supply for the Asian preferences like both grain as well as grass fed Free Trade Agreement with Singapore, dialogues for Malaysia, China, and Japan that will persuade importers to turn to Australia. International food chains like Mcdonalds tha t support source of their beef as a business point Opportunity as a supply of labour (guest employees) for the Australian beef industry Rising prosperity, boosted intra-continental tourism, and accessibility by visitors for hotel business, increased revenue for purchasing foreign products for local consumption (Keating et al. 2010) Threats Asians could sign Free Trade Agreements with the US and South America that eliminate Australia Likely threat from China, rising production of beef and sheep, and exporting Red meat is not in line with the Kyoto protocol The US competing harder to regain markets like Japan and Korea (Nelson 2009) When it gets over disease setbacks, South America might enter a lot of Asian nations A great workload goes to the beef industry in Australia to major on the external environmental opportunities and find ways of reducing and eliminating negative external and internal environmental threats for it to maintain a leading and thriving status. Failure to do so could cause the progressive decrease in effectiveness of the beef industry (Pethick et al. 2011). Currently, the beef industry has shown a readiness to react. The greatest challenge will be to deal with the effects of change. Strategy Recommendations The major environment associated recommendations of the strategic plan exclusively involve the requirement for better grazing methods and additional on-farm land administration policies (Verbeke et al. 2010). The aims of these strategies should focus at: Attaining noteworthy developments in efficiency and natural supply sustainability pointers through advanced grazing and other administrational strategies Decreasing and reversing the effect of land and water deprivation on the beef industry through proper cultivation and grazing techniques. These can be copied from other well performing nations like Brazil Satisfying the expectations of the society by adopting practices for the water as well as land management The beef industry in Au stralia is a rural industry encountering several developing and growing environmental hardships. The challenges are inevitable, as the industry uses land resources. The increasing salinity, vegetation control and soils matters should be taken through assessments of the impacts that the beef industry has on broader landscape practices. The implementation of recommended practices could necessitate development to react to regionally particular subjects and to emerging subjects. In a number of the more poorly degraded regions, re-vegetation could be needed, or at the extremely best, a modification in farming method (Verbeke et al. 2010). The modifications adopted should be established by the degradation happening. Meat and Livestock Australia (MLA) should carry out a Producer Instigated Research and Development (PIRD) plan to satisfy the beef industrys demand for better producer participation in research and development. In line with this plan, MLA can source finances to fund producers sufficiently with a project aimed at bettering the effectiveness and productivity of their farm business through the necessary research and development (Keating et al. 2010). These researches could look at ways of reducing cost of production in a bid to lower cost of the product and satisfactorily compete with countries like the US who offer cheap beef products. Additionally, the research could seek to achieve Australia’s greenhouse gas emissions decrease targets and ensure unchanging climatic conditions. Conclusion The beef industry is the leading agricultural activity in Australia in addition to the country being the second biggest beef exporter after Brazil, globally. Cattle production in Australia makes use of an area of above 200 million hectares. The industry encounters a number of challenges like escalating salinity, vegetation control, and degradation of soil amid other internal and external factors. Besides the challenges, the industry is bestowed with opportunities such as being free of disease and geographic nearness to its markets in Asia. Among other recommendations, financing research and development, re-vegetation, and a modification in farming method could help eliminate threats and ensure that the beef industry in Australia maintains a leading status. Reference List Bell, A, Charmley, E, Hunter, R Archer, J 2011, ‘The Australasian beef industries- Challenges and opportunities in the 21st century’, Animal Frontiers, vol. 1 no. 2, pp. 10-19. Browne, N, Eckard, R, Behrendt, R Kingwell, R 2011, ‘A comparative analysis of on-farm greenhouse gas emissions from agricultural enterprises in south eastern Australia’, Animal Feed Science and Technology, vol. 166 no. 1, pp. 641-652. Cullen, J Parboteeah, P 2009, International Business: Strategy and the Multinational Company, Routledge, London. Ferraz, J Felà ­cio, P 2010, ‘Production systems–An example from Brazil’, Meat Science, vol. 84 no. 2, pp. 238-243. George, D, Clewett, J, Birch, C, Wright, A Allen, W 2009, ‘A professional development climate course for sustainable agriculture in Australia’, Environmental Education Research, vol. 15 no. 4, pp. 417-441. Hammond, K 2006, ‘Breeding strategies for the development of the Australian beef industry: An overview’, Animal Production Science, vol. 46 no. 2, pp. 183-198. Kandeepan, G, Anjaneyulu, A, Kondaiah, N Mendiratta, S 2010, ‘Quality of buffalo meat keema at different storage temperature’, Journal of Food Science, vol. 4 no. 6, pp. 410-417. Keating, B, Carberry, P, Bindraban, P, Asseng, S, Meinke, H Dixon 2010, ‘Eco-efficient agriculture: Concepts, challenges, and opportunities’, Crop Science, vol. 50 no.1, pp. 107-109. McSweeney, P Rayner, J 2011, ‘Developments in Australian agricultural and related education’, Journal of Higher Education Policy Management, vol. 33 no. 4, pp. 415-425. Nederveen, P Dasgup ta, S 2009, Politics of Globalisation, Sage, New York. Nelson, C 2009, Import/export: How to take your business across borders, McGraw Hill, New York. Pelle, S 2007, Understanding Emerging Markets: Building Business BRIC by Brick Response Books, India. Peters, G, Rowley, H, Wiedemann, S, Tucker, R, Short, M Schulz, M 2010, ‘Red meat production in Australia: Life cycle assessment and comparison with overseas studies’, Environmental science technology, vol. 44 no. 4, pp. 1327-1332. Pethick, D, Ball, A, Banks, R Hocquette, J 2011, ‘Current and future issues facing red meat quality in a competitive market and how to manage continuous improvement’, Animal Production Science, vol. 51 no. 1, pp. 13-18. Verbeke, W, Van Wezemael, L, De Barcellos, M, Kà ¼gler, J, Hocquette, J, Ueland, Ø Grunert, K 2010, ‘European beef consumers’ interest in a beef eating-quality guarantee: Insights from a qualitative study in four EU countries’, Appetite, vol. 54 no. 2, pp. 289-296.

A Five Forces Analysis Of Air Arabia Tourism Essay Essays

A Five Forces Analysis Of Air Arabia Tourism Essay Essays A Five Forces Analysis Of Air Arabia Tourism Essay Essay A Five Forces Analysis Of Air Arabia Tourism Essay Essay Harmonizing to this theoretical account any concern has 4 phases during its life rhythm. These phases are: Introduction, Growth, Maturity, and Decline. In the debut stage a company merely starts offering its new merchandise or services in the market. At this phase the company might the lone 1 in the market or its services or merchandises might be wholly new. In the phase of growing the company has to do immense investings for the selling and research and development of the merchandise so that the merchandise can turn competitory in the market. The phase of adulthood the curve of the industry life rhythm becomes flatter and the rate of growing slows down. There are really few houses in this phase where the concern giant has a small competition from the new comers in the industry. At last the diminution stage of the life rhythm is about inevitable if there are no regular betterments are done in the merchandise or service. In this stage the gross revenues decline at a really gait. Every company, industry or concern goes through all these phases in their life rhythm but there are really few companies which have seen the adulthood stage. Air Arabia is one of those companies of the UAE which is in the phase of adulthood. The company is considered to be in the phase of adulthood as it fulfils all the demands to be in the phase. Air Arabia is the largest air power company that offers the lowest winging cost. The scheme of cost minimizing and stigmatization by increasing the figure of flights is to derive sustainable competitory advantage in the industry and competitory border over the new entrant rivals. Bing in the stage of adulthood of the industry life rhythm the company Air Arabia must lodge to its low cost bearer services and focused on the current concern theoretical account. Air Arabia has captured most of the concern hubs of the Middle East and North Africa part which has a possible developing market and prospective growing for the air p ower industry and LCCs. The concern scheme of the company should non be merely endeavoring for cutting down the operational cost to supply low monetary value bearer but to supply service which is more scheduled, convenient, more finishs it covers, and performs in clip. Analysis of the Air Arabia based on Michael Porter s five Competitive Forces : Menace of New Entrants The entry of new company in the industry influences the competition scenario in the industry. The air power industry has a high potency of net incomes so it may pull rivals in the market. These new entrants might be menace for the Air Arabia air power company which is the leader in the LCCs. These menaces might be in footings of better services, lower cost of merchandise and services. Air Arabia is a good established, profitable and most successful company in the industry so it would be hard for the new entry to prolong in the market. The barrier of entry in the industry is besides really high because of the immense cost of set uping the concern. The concern needs 1000000s of 1000000s dollars to be invested to set up a company. The cost of an aircraft is around $ 2 one million millions and to vie with the Air Arabia the rivals has to run the air hose at low cost and offering better client services. Air Arabia has a trade name name and client trueness in the concern which gives it com petitory advantage over the new entrants in the industry. Dickering Power of Suppliers Every industry and concern demands natural stuff to fabricate their concluding merchandise or service and this natural stuff is made available by the providers. These providers can act upon the net income involved in the industry by changing the cost or quality of the natural stuff. Thus the dealingss with between the maker and providers become of import for the industry. The air hose industry has really specific providers for the concern. One is the aircraft fabrication companies like Boeing and Airbus and fuel providers. Because of scarceness of the providers of aircrafts and limited production of units the providers can command the monetary values and dickering power will be higher with them. The fuel providers besides control the cost of the tickets of air hoses. This force is a menace for the Air India as the providers has more power so the company. Dickering Power of Buyers This force is stronger in the air hose industry in the Middle East and North Africa part. The purchasers have higher power of dickering for low cost, and better services. The state of affairs is because of the big figure of options available to the riders and the figure of riders going in the LCCs is really high which will impact the concern on a really big graduated table. Because of the handiness of several options of low cost air hoses and the installation of cyberspace engagement of air tickets the clients have many flexible options available. So to weaken this force of purchasers the company hour angle to keep the quality of services and the cost of the services should be kept minimal in the industry. Otherwise this force will besides move as a menace for the company. Menace of a Substitute Products or Servicess Substitutes for the air hose industry are trains or driving autos but handiness and feasibleness of these replacements varies from part to part. Cars and trains might be substitute for the regional and local flights but they can non replace international low cost flights. So the power of this force besides differs in parts like in Europe where going with trains is easier and cheaper the menace will be higher but in UAE where the train installation is non good and because of the hot and dry clime going with autos is besides non possible flights are the best option as it is more convenient and clip economy. So the power of force will be weak at that place and chances of concern will be higher. Rivalry among existing houses In the air power the competition degree is really high between assorted air hose companies. In the Middle East and North Africa part there are many international air hoses in the industry. All these companies are pulling clients by supplying best client services, best aircrafts and lowest monetary value in the industry. But the Air Arabia has been established in the part for the past many old ages and keeping the place of leader in the LCC air hoses. Business-Level Strategy The distinction scheme requires the development and betterment in the quality of merchandise or services. These merchandises are offered to clients with better and alone features which are wholly different and advanced from the rivals. The singularity in the services will add a value to them and this value may be charged as a premium monetary value of the service by the company. Air Arabia has been the leader f the LCCs for the past three old ages. Now the company can utilize is trade name value to cover up the excess cost of the sole services by the clients. The alone properties of the services provided by Air Arabia will be able to bear down some excess dollars from the clients if the providers increase the cost of their merchandises. The current concern scheme of Air Arabia is cost focused ; it provides services at the lower limit cost possible in the industry and is taking the LCC industry for the past 3 old ages. The company should now add some value to its services. These value added services may be better client service, rapid invention and advanced engineering. But if the company will pattern this new concern scheme along with its trade name image so the menaces and failings can be overcome. To be successful with the distinction scheme of concern an organisation might hold certain strengths: Use of best and advanced scientific and technological constructs. Expert and competent work force for developing value added merchandises or services. Gross saless squad should be skilled plenty to distribute the advanced characteristics and serviceability of the merchandise. Brand image and repute to better quality and promotions. Value in the service and merchandise can be created by implementing following stairss in the concern: Lowering Buyers Costss Improved quality will minimise the opportunities of jobs in the services and therefore the cost of purchaser will besides acquire reduced. Raising Buyers Performance The chief aim of increasing the quality of services is to entertain the clients with better services and allow them bask the service. Sustainability The uniqueness and repute of the merchandises will make barriers and high shift cost. Hazards of Using a Differentiation Strategy Hazards involved in utilizing distinction scheme in the air hose industry are high. Rivals of Air Arabia can get down copying its concern theoretical account or gustatory sensations and demands of clients might alter really often which might free the value the service so the service will necessitate alterations consequently. Functional-Level Schemes Internal analysis Business Model Mission, Vision, Values, and Goal Air Arabia is the taking house in the field of low cost bearers with the mission of revolutionising the air travel in the Middle East and North African part. The attack of the company will be fresh and advanced which will offer services fulfilling to the full value of money of clients. To accomplish the mission of the company it will utilize low menu operations to turn the profitableness of the organisation. The squads of the Air Arabia will be extremely motivated for client satisfaction which will showcase the highest criterions of operations and will pull off the operational cost of the company. The vision of Air Arabia is To be one of the universe s prima Budget Airlines with regard to: Profitableness and Margin Invention Repute Operational Excellence Air Arabia shows its trueness to its riders by offering them the minimal rates and best combination of rates and services which will pull them to go with Air Arabia more often. The organisation commits to its stockholders the highest and most unafraid return on their money. The company with its value Pay Less, Fly More offers safe, dependable and comfy air travel throughout its web more frequently. The company ever looks frontward to run into the demands and outlooks of its valued clients by offering assorted value added services and offers. The company ever invites the suggestions and feedbacks from the clients in order to better its services and offerings. The journey with Air Arabia should be a fantastic experience is the chief point of dedication of the company. Decision The Air Arabia must follow generic concern scheme of distinction in add-on to its current cost focused scheme. This mix of concern schemes will derive competitory advantage over its rivals to the company. The better quality of services will do it the best company in the air hose concern. Air Arabia s AcelAero was the multifunctional reserve system. It has offered and package solution endeavor: air hose for better operational services. The company offers flights to more than 65 finishs around the universe. Air Arabia understands the value of money of the clients and provides services that are compatible to the monetary value clients have paid. All these are the uniqueness and advantages of the company in comparing to other air hoses. Air Arabia will derive competitory advantages by concentrating on other market sections. Like supplying lading services to Aramex, partnering with Dubai bank and Dubai Islamic Bank for the on-line payment installation, offering assorted gifts and verifier s on the one-year jubilations of the company. All these stairss of the company are aimed to better the trade name name and corporate image of the company, regionally or internationally. These value added services of the company will assist in increasing the figure of clients and figure of repetition clients who were one time satisfied with the services of Air Arabia. The Air Arabia air hoses company is in the adulthood phase of the concern life rhythm so it will hold to confront strong competition with the viing air hoses companies. To derive competitory border over its rivals each company will be utilizing violative concern schemes instead than defensive one to stay competitory in the market. The research and analysis of internal and external factors impacting the place of company in the air hoses industry proposes following recommendations: The cost of operations of Air Arabia is increasing because of increasing fuel monetary values and elephantine investings in aircrafts and its services. The company must minimise the operational costs by bettering operations in the concern, peculiarly betterment in care procedure, aircraft use, and effectual programming of flights. Labor cost can besides be reduced by utilizing engineering in assorted distribution procedures. Although Air Arabia has menaces of the high category air hoses which provides high degree of services to the riders, the company is a leader in the low cost air hoses. So cost of tickets can be increased up to a certain extent in order to better the quality of services and add some value to those services. Air Arabia can stay competitory in the market because it is the leader of the LCCs and charges of other high category air hoses are excessively much for a normal non concern category client. By widening the roots of the concern in such a mode the company can tu rn its market portion in the concern category clients excessively. Air Arabia has paths in more than65 finish all over the universe but as the UAE is a chief attractive force of planetary touristry so the paths of the air hoses should be increased. The company should fall in some planetary confederations in order to widen the scope of monetary value and service offered by the air hoses.